Global Strategy
Global Strategy by Mike W. Peng, published by Cengage Learning on October 17, 2008, is a comprehensive textbook designed specifically for the Capstone Management course in International Business programs and Strategic Management courses with a global focus. This second edition presents a broadened definition of global strategy, offering innovative coverage and in-depth explanations of contemporary research, making it a valuable resource for students and educators alike.
Readers will find that the text employs the strategy tripod framework, which analyzes strategy through industry, institution, and resource-based perspectives. This approach aims to address the critical question of what determines the success or failure of firms in the global marketplace. With 560 pages of content, this edition provides a thorough exploration of international business concepts, making it suitable for those interested in business and economics on a global scale.
Official synopsis Publisher
GLOBAL STRATEGY is the first textbook of it’s kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng’s GLOBAL STRATEGY, Second Edition, offers several new perspectives. These include a broadened definition of global strategy; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the strategy tripod–analyzing strategy from the industry-, institution-, and resource-based views–to answer the question: What determines the success or failure of firms around the globe?
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