Strategic Management
Strategic Management by H. Ansoff, published by Palgrave Macmillan UK on May 11, 2007, is a foundational text in the field of strategic management. This edition spans 251 pages and is presented in English. The book introduces a pioneering approach to modeling strategic capability and choice, establishing itself as a core resource for understanding modern business practices.
Readers will find that this work significantly influences the disciplines of business and economics, particularly in areas such as management and strategic planning. Ansoff’s insights have shaped the strategies of managers and strategists, making this text a vital reference for those interested in the principles of strategic management and its application in international contexts.
Official synopsis Publisher
This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management’. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.
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