Iacocca An Autobiography
Iacocca: An Autobiography by Lee A. Iacocca, published by Sidgwick & Jackson in 1985, offers an insightful look into the life of a prominent figure in the American automobile industry. This second reprint edition spans 352 pages and is presented in English. The book chronicles Iacocca’s journey from the son of Italian immigrants to becoming a key player at Ford Motor Company and later, a pivotal leader at Chrysler, where he played a crucial role in the company’s revival.
Readers will find a detailed account of Iacocca’s experiences, including his rise to prominence, the challenges he faced, and his innovative contributions to the automotive sector, such as the creation of the Mustang. The narrative delves into the dynamics of corporate power and the strategies employed to navigate the complexities of the automobile industry. Through his candid storytelling, Iacocca reflects on significant events that shaped his career and the industry, providing a unique perspective on business and leadership.
Official synopsis Publisher
He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.
Author
Publisher
Topics
FAQ
What is “Iacocca An Autobiography” about?
Who is the author of “Iacocca An Autobiography”?
When was “Iacocca An Autobiography” published?
What is the ISBN for “Iacocca An Autobiography”?
What are the book details (language, pages, edition)?
