The Idea Agent The Handbook on Creative Processes
The Idea Agent: The Handbook on Creative Processes by Jonas Michanek is a practical guide published by Routledge in 2013, comprising 195 pages. This handbook is designed for individuals seeking to engage actively in creative processes across various fields. It merges imaginative approaches with structured techniques for innovation, offering readers a comprehensive toolbox of proven methodologies for effective idea management.
Readers will find a step-by-step guide that covers identifying problems or opportunities and techniques for idea creation. The book includes built-in exercises and applications, making it a useful companion for innovators. Topics such as decision-making, entrepreneurship, and product development are explored, providing insights into the creative processes essential for success in the marketplace.
Official synopsis Publisher
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
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