How to Negotiate Effectively

How to Negotiate Effectively by David Oliver is a comprehensive guide published by Kogan Page in 2011. This third edition, revised and updated, spans 170 pages and is presented in English. The book offers practical tips, tools, and techniques designed to enhance negotiation skills, covering various aspects of the negotiation process, including tactics, counter-measures, and strategies for making concessions.
Readers will find a detailed exploration of how to handle deadlocks, enhance authority, and secure favorable deals. This edition also introduces new material focused on identifying true decision-makers and recognizing buying signals during negotiations. With its step-by-step approach, How to Negotiate Effectively serves as a valuable resource for those looking to achieve balanced outcomes in their negotiations, making it relevant for professionals in business and economics as well as individuals seeking to improve their negotiating skills.
Official synopsis Publisher
How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal.
This new edition also contains material on identifying true decision makers, and how to spot buying signals in negotiations.
An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced ‘win-win’ outcome every time.
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