The Digital Innovation Playbook Creating a Transformative Customer Experience
The Digital Innovation Playbook Creating a Transformative Customer Experience by Nicholas J. Webb, published by John Wiley & Sons on August 30, 2011, is a comprehensive guide that explores the concept of Digital Innovation. This 288-page book presents a practical roadmap for achieving business success through innovative strategies, emphasizing the importance of delivering exceptional value by actively listening to customers. Webb draws on case studies from notable organizations to illustrate how Digital Innovation can drive significant growth and transformation.
Readers will find insights into how various companies, including Kodak and Dell Computers, have successfully implemented Digital Innovation methodologies to enhance their operations and connect with customer communities. The book discusses the evolving role of digital media and social platforms in fostering engagement and collaboration within organizations. Additionally, it offers free online training resources to assist readers in applying the concepts presented, making it a valuable resource for those interested in business, decision-making, and management.
Official synopsis Publisher
A complete and practical road map to achieving unprecedented business success through digital innovation excellence
In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world’s best innovators. And what he found is that there is a new phenomenon that he calls “Digital Innovation” which is sweeping the world. In this powerful book, Webb clearly defines innovation as “the process of delivering exceptional value through active listening.”
His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).
- Demystifies the hyper-complex world of Digital Innovation
- Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit
- Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike
With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.
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