Strategic Management Principles and Practice
Strategic Management Principles and Practice by Vinh Sum Chau is a comprehensive textbook published by Cengage Learning in 2014. This 2nd edition, consisting of 338 pages, explores the purpose and relevance of strategic management in modern businesses, addressing why different organizations adopt varied strategies and the applicability of traditional strategic thinking in today’s economic landscape.
Readers will find a dynamic analysis that examines strategy from both local and global perspectives, enriched with real-life examples to illustrate key concepts. The book delves into topics such as strategic planning and economics, providing practical insights into how strategic management can be effectively utilized in various business contexts. This edition serves as a valuable resource for those looking to understand the intricacies of strategic management in the current environment.
Official synopsis Publisher
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
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