12 Steps to Running a Successful Business
12 Steps to Running a Successful Business by Toby Mathis, published by Anderson Law Group in August 2010, is a practical guide aimed at assisting business professionals in making informed decisions. This first edition, comprising 130 pages, provides a structured approach to navigating the complexities of running a business, emphasizing the importance of critical questioning and strategic thinking.
Readers will find that the book is organized into three core concepts, four rules of business success, and five marketing maxims, collectively forming twelve actionable steps. It serves as a handbook designed to help business owners maintain focus on essential inquiries that can lead to effective decision-making. With its straightforward language and concise format, this book is positioned within the realms of Business & Economics and Self-Help, making it a useful resource for those looking to enhance their business acumen.
Official synopsis Publisher
12 Steps to Running a Successful Business is dedicated to helping business people make intelligent decisions by giving them a logic sieve through which to run questions and make decisions. Written by a two time Inc. 5000 honoree, this book will give you the 10,000 foot view necessary to build a successful business. The book is divided into 3 Core Concepts, 4 Rules of Business Success, and 5 Marketing Maxims – 12 steps in all. It is a quick read designed to be used as a handbook and to keep business owners focused on asking the questions that really matter for their businesses
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