Nike Better is Temporary
Nike Better is Temporary by Sam Grawe, published by Phaidon Press Limited in 2021, is a reprint edition comprising 320 pages in English. This book charts Nike’s evolution from a rebellious startup to a global powerhouse, emphasizing that the pursuit of excellence is an ongoing journey. It offers a visual exploration of Nike’s design philosophy, showcasing industry-defining innovations alongside unpublished designs and insider stories.
Readers will find a detailed examination of Nike’s ethos-driven approach through five thematic chapters that cover performance, brand expression, collaboration, inclusive design, and sustainability. The book begins with “Breaking2,” which recounts Nike’s ambitious attempt to break the two-hour marathon barrier. With 500 color illustrations, this publication combines insights and narratives from Nike’s team, making it a resource for those interested in business, economics, design, and fashion. The striking design elements, including a cover featuring vibrant colors and a unique spine, further enhance the immersive experience of this comprehensive survey.
Official synopsis Publisher
At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
Phaidon commemorates the company’s influence with Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike’s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with “Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The book’s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book’s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book’s bonus chapter, “Crafting Color.”
Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.
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