Intercultural Communication & Ideology
Intercultural Communication & Ideology by Adrian Holliday, published by SAGE Publications on December 29, 2010, is a comprehensive exploration of the complexities surrounding intercultural communication. This 222-page book delves into how communication operates at the intercultural level, often overlooked in discussions within the humanities and social sciences. It critically examines the main features and positions in the field, addressing the relationship between intercultural communication and global processes, as well as questions of identity.
Readers will find an in-depth analysis of cultural action categories and the mechanisms that illuminate intercultural processes. The book discusses the interplay between national structures and universal cultural skills, relating these concepts to multiculturalism, cosmopolitanism, and globalization. Additionally, it investigates how ideology influences intercultural dynamics and proposes an alternative framework for understanding culture. This edition serves as a significant contribution to the study of communication within a global context.
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Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity?
This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics. It seeks to address the specific problems that derive from Western ideology and it sets out an agenda for research.
The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations. He relates intercultural communication to the topics of multiculturalism, cosmopolitanism and globalization.
The book addresses how ideology permeates inter-cultural processes and develops an alternative ‘grammar’ of culture.
Insightful, bold and inspirational, the book is a landmark contribution to the field.
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