Strategic Decision Making: Multiobjective Decision Analysis with Spreadsheets

Strategic Decision Making: Multiobjective Decision Analysis with Spreadsheets by Craig W. Kirkwood is a comprehensive resource published by Cengage Learning on July 15, 1996. This 352-page book is presented in English and focuses on the practical applications of multiobjective decision analysis, making it suitable for courses in this field or as a supplementary text for introductory decision analysis courses.

Readers will find that this book emphasizes problem-solving techniques and the use of spreadsheets and analytical tools to navigate significant trade-offs, such as cost versus quality and market share versus short-term return on investment. The content is designed to equip students with the skills needed to approach complex decision-making scenarios effectively, integrating statistical methods relevant to business contexts.