Business Case Studies
Business Case Studies by Ian Marcousé, published by Longman in 1990, is a comprehensive resource designed for students pursuing A and A/S level Business Studies syllabuses, including those from Cambridge, JMB, and London. This edition features 269 pages and presents a collection of 79 real and fictional business case studies that aim to enhance students’ understanding of business concepts and practices.
Readers will find that this text not only enriches essay writing but also helps develop essential case study skills. The book includes a breakdown of actual A level questions, making it a practical tool for BTEC assessment as well. With its focus on business and economics, this resource serves as a valuable aid for students looking to deepen their knowledge and analytical abilities in the field.
Official synopsis Publisher
This text contains 79 real and fictional business case studies. It is aimed at students following A and A/S level Business Studies syllabuses, including the three syllabuses from Cambridge, JMB and London. It is also suitable for BTEC assessment. workschemes which allow students to enrich their essay writing and develop case study skills. with a breakdown of actual A level questions. available separately.
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