The Artist’s Guide to Selling Work
The Artist’s Guide to Selling Work by Annabelle Ruston is a comprehensive resource published by A&C Black on January 16, 2014. This 176-page guide is designed for artists and craftspeople seeking to navigate the complexities of selling their work in a competitive market. It offers updated insights into leveraging digital opportunities, including social networking and e-marketing, to enhance visibility and sales.
Readers will find practical advice on various aspects of the art business, such as selecting and approaching galleries, pricing strategies, and financial management. The book also covers essential topics like creating a website, mastering social media, and managing sales through online platforms. With its focus on the business aspects of art and crafts, this edition serves as a valuable reference for those looking to effectively market their creations.
Official synopsis Publisher
This best-selling guide provides all the advice artists and craftspeople need to sell their work in today’s competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing.
It contains information and suggestions about:
Selecting and approaching galleries
Pricing and payments
Royalty rates and financial management
Sample contracts and other legal considerations
Creating a website and maximising hits
Mastering social media to increase your visibility
Managing sales via online stores such as Etsy, Folksy or ebay
Printing your own reproductions and marketing them
With a foreword by Mary Ann Rogers, one of Britain’s most acclaimed watercolour painters and awarded ‘Best Selling Published Artist’ by the Fine Art Trade Guild in 2009.
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