London Art Deco

Each country assimilated Art Deco in a different way, adapting it to suit its own historic traditions in terms of design, materials and techniques. In Britain, Art Deco developed in ways that reflected the country’s imperial status and the national love of archiectural detail. In London, in particular, Art Deco quickly became the syle of choice for succession of landmark buildings: from elegant Savoy Hotel, through ornate West End theatres, to imposing temples of commerce such as the Daily Express building in Fleet Street or the Hoover factory on the new Great West Road. Remarkably, many of the country’s Art Deco buildings still survive – their once grime-covered facades now mostly scrubbed clean, beautifuly displaying their many sculptural features, all captured here and celebrated by the camera of Arnold Schwartzman. SELLING POINTS: * Features cinemas, theatres, hotels, department stores, Underground stations, factories, civic, corporate and residential buildings across London. * In over 200 colour images, this title shows the way in which the style influenced architects and designers working on every scale, from entire buildings to the finest decorative detail. AUTHOR: London-born Arnold Schwartzman is a renowned graphic designer and documentary film-maker. In 2002 he was appointed an Officer of the Order of the British Empire (OBE), and in 2006 was elected a Royal Designer for Industry (RDI). 189 colour & 1 b/w illustrations