International Marketing
International Marketing by Philip Cateora, published by McGraw-Hill Companies, Incorporated on November 4, 2008, is a comprehensive text that explores the complexities of international markets. This 14th edition, spanning 744 pages, presents a well-rounded perspective that integrates history, geography, language, and religion with economic principles, making the material accessible and relevant for students and professionals alike.
Readers will find that this edition reflects significant recent events and innovations impacting global business, while also incorporating new and updated technological learning tools. The book emphasizes the cultural and environmental uniqueness of various nations and regions, providing insights into the dynamics of international marketing. With its focus on business and economics, this text serves as a valuable resource for those looking to deepen their understanding of international marketing strategies.
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Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
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