Engaged Designing for Behavior Change
Engaged Designing for Behavior Change by Amy Bucher, published by Rosenfeld Media in 2020, is a comprehensive exploration of the psychology behind user engagement in digital experiences. Spanning 320 pages, this book delves into why certain digital interactions captivate users while others fail to maintain their interest. It provides insights into how understanding core psychological needs can enhance product design and user experience.
Readers will find practical tips for applying engagement principles to their products, regardless of their prior knowledge of psychology. The book focuses on how to help users achieve meaningful goals, learn, and foster connections through effective design. Covering topics such as consumer behavior and web design, this edition serves as a valuable resource for those looking to create more engaging digital experiences.
Official synopsis Publisher
Why are some digital experiences utterly entrancing, while others can’t hold people’s attention for more than a few minutes? The answer lies in the psychology of engagement. Human beings are motivated by experiences that fuel core psychological needs. Whether you’ve studied psychology or are new to behavior change, you can incorporate these principles into your products to help people achieve meaningful goals, learn and grow, and connect with one another. This book offers practical tips for applying the psychology of engagement so your users fall in love with your product
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