Social CRM For Dummies
Social CRM For Dummies by Kyle Lacy, published by Wiley on January 4, 2013, is a comprehensive guide designed to help businesses engage their customers through social media. This 360-page edition provides insights into utilizing Social CRM as a tool for fostering deeper relationships with customers, regardless of the size of the business. The book presents practical strategies for creating effective marketing communications and developing content that resonates with an online audience.
Readers will find detailed explanations on integrating social media into existing customer relationship management systems. The guide emphasizes the importance of using data to drive results and offers methods for establishing social Key Performance Indicators tailored to various business units. With a focus on e-commerce and digital marketing, Social CRM For Dummies serves as a resource for business owners looking to enhance their customer engagement strategies in the digital landscape.
Official synopsis Publisher
Discover great ways to engage your customers through the social web
Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You’ll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more.
- Today’s consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain
- Explains how to integrate social media into your CRM mix
- Shows how to use data and information gathered through social sites
- Helps you develop social KPIs and create content that gets results from your online community
Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.
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