What Is LEGO?
What Is LEGO? by Jim O’Connor is an illustrated book published by Penguin on May 5, 2020, featuring 112 pages in English. This book explores the evolution of the LEGO toy company, which began in 1934 with a Danish carpenter’s passion for creating wooden pull toys. O’Connor details how the simple idea of stackable plastic bricks transformed into one of the most popular toys globally, encouraging creativity and imaginative play among children.
Readers will discover the journey of LEGO from its modest origins to its status as a cultural icon. The book delves into the company’s philosophy of play and innovation, highlighting its impact on the toy industry and children’s development. With a focus on toys, business, and creativity, this edition offers insights into how LEGO has inspired generations to build and dream.
Official synopsis Publisher
Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name–which comes from the Danish phrase meaning to always “play well”–encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O’Connor describes how a simple concept–small plastic bricks that snap together–morphed into a cultural phenomenon.
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