Crowdfunding The Corporate Era
Crowdfunding The Corporate Era by Dan Marom, published by Elliott & Thompson, Limited in 2015, offers a comprehensive exploration of the evolving role of crowdfunding in the corporate landscape. This 218-page book delves into how crowdfunding has transitioned from a tool for startups to a vital mechanism for multinational companies, emphasizing its significance beyond mere finance to include marketing, innovation, and market validation.
Readers will discover how innovative global corporations are leveraging crowdfunding to enhance their operations and adapt to changing market demands. The book addresses various aspects of business and economics, including budgeting, corporate finance, and entrepreneurship, providing insights into how organizations can utilize crowdfunding to drive growth and transformation. This edition serves as a valuable resource for corporates of all sizes looking to navigate the crowdfunding revolution.
Official synopsis Publisher
The crowdfunding revolution essential reading for all corporates, from midsize to multinational
Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, and intrapreneurship functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book the first to tackle the subject will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit. The first era of crowdfunding was defined by the entrepreneur; the second will be defined by the enterprise.”
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