Business Research Methods and Statistics Using SPSS
Business Research Methods and Statistics Using SPSS by Robert B. Burns, published by SAGE Publications on December 4, 2008, is a comprehensive resource that spans 544 pages. This book offers a straightforward, non-mathematical approach to understanding quantitative methods and statistics, specifically tailored for business and management research. It emphasizes practical applications, making it accessible for students who wish to grasp the essential techniques and procedures involved in business research.
Readers will find a thorough exploration of various topics, including statistical analysis of data, survey methods, and effective reporting and presentation of research findings. The book also features a companion website that provides additional resources, including four extra chapters for advanced students, PowerPoint slides for lecturers, and further questions and exercises. This edition serves as a valuable tool for those studying business and economics, particularly in the context of management training.
Official synopsis Publisher
Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.
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