Selling Building Partnerships

Selling Building Partnerships by Stephen B. Castleberry, published by McGraw-Hill Education in February 2021, is a comprehensive resource that explores contemporary sales techniques. This edition, comprising 594 pages, delves into the impact of account-based marketing, customer lifetime value, and artificial intelligence on sales practices. The book emphasizes the importance of a partnering approach in learning how to sell effectively, particularly within the framework of undergraduate education.

Readers will find a detailed examination of modern sales strategies and methodologies that reflect current trends in business and economics. The content is designed to provide insights into how these evolving concepts shape the sales landscape, making it relevant for those interested in marketing and sales. By focusing on the partnering approach, the book aims to equip readers with practical knowledge applicable to real-world scenarios in the field of sales and selling.