Global Media Giants
Global Media Giants by Benjamin J. Birkinbine, published by Routledge in 2017, offers a comprehensive examination of the influence exerted by major media corporations on a global scale. Spanning 496 pages, this edition delves into the mechanisms of corporate power within the media sector, exploring how these entities operate across various regions and national contexts.
Readers will find detailed case studies of prominent media corporations such as News Corp and Microsoft, alongside influential players like Televisa and Sony Corporation. Each chapter analyzes these companies through economic, political, and cultural lenses, providing a data-driven framework for understanding the dynamics of media industry power. This book serves as a valuable resource for students and scholars interested in the intersections of media, communication studies, and public policy.
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Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
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