Marketing Made Simple
Marketing Made Simple by Geoffrey Lancaster, published by Routledge in 2002, is an introductory text that provides an overview of fundamental marketing concepts and techniques. This edition spans 261 pages and is presented in English, making it accessible to a wide audience. The book addresses the latest developments in marketing thinking and practice, including contemporary topics like Customer Relationship Management (CRM) and business-to-business marketing.
Readers will find a wealth of examples and vignettes throughout the text, which serve to clarify key ideas and enhance understanding. The book is designed for students, practitioners, and anyone interested in gaining a better insight into marketing. By covering essential subjects such as business and economics, sales and selling, and psychology, Marketing Made Simple offers a comprehensive starting point for those looking to explore the intricacies of the marketing field.
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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
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