Early Modernism
Early Modernism by John Mendenhall, published by Chronicle Books in June 1997, presents a collection of over six hundred Swiss and Austrian trademarks, logos, and posters from the early modern period. This first edition spans 131 pages and is written in English, showcasing the striking designs that exemplify the streamlined rectilinear nature of the Modern style.
Readers will find a rich visual exploration of trademarks that remain impactful and relevant, reflecting the aesthetic values of their time. The book focuses on the design principles that define modernism, offering insights into the evolution of branding and visual communication. With its engaging presentation, Early Modernism serves as a valuable resource for those interested in design history and the significance of trademarks in cultural contexts.
Official synopsis Publisher
Mendenhall has gathered more than six hundre d Swiss and Austrian trademarks, logos and posters from this period – all still as striking as when they were first crea ted. They demonstrate the streamlined rectilinear nature of the Modern style. ‘
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