The Telephone Book How to Find, Get, Keep, and Develop Customers

The Telephone Book: How to Find, Get, Keep, and Develop Customers by Robert Leiderman, published by McGraw-Hill in 1990, is a comprehensive guide that emphasizes the significance of the telephone as a vital tool in marketing and sales. This edition spans 364 pages and is presented in English, offering practical insights into effectively utilizing telephone communication to enhance customer relationships and drive business success.

Readers will discover a range of strategies aimed at maximizing the potential of telephone interactions in the realms of business and economics. The book presents suggestions for leveraging this technique to not only attract new customers but also to retain and develop existing ones. With a focus on marketing and sales, Leiderman’s work provides valuable information for professionals looking to improve their customer engagement through effective communication methods.