Introduction to Business Analytics
“Introduction to Business Analytics” by Steven Orla Kimbrough, published by Taylor & Francis on January 15, 2016, is a comprehensive resource that spans 650 pages. This edition presents a focused approach to business analytics, emphasizing the importance of simplifying complex problems while retaining their core elements. Through concrete examples, the book aims to clarify topics that can often become intricate in practical applications.
Readers will find that this book not only provides detailed examples but also connects various concepts through generalizations, making it suitable for those interested in business and economics, management science, and data analytics. It serves as a foundational text for an emerging first course at the MBA level in Business Analytics, guiding readers through essential principles while encouraging further exploration of the subject matter.
Official synopsis Publisher
If you want to solve a problem, strip the problem of nonessentials, simplify, and specialize without sacrificing its core. This book highlights this spirit using concrete, specific, simple examples pertaining to business analytics. Offering examples in thorough detail and designed to illuminate topics that often ramify to great complexity in practice, it associates concepts through generalizations and refers the interested to further sources. This book establishes a national syllabus for an emerging first course at an MBA level in Business Analytics.
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