Successful Event Management
Successful Event Management by Anton Shone is a comprehensive guide published by Cengage Learning Business Press on April 22, 2004. This 256-page edition is designed for individuals seeking to effectively organize special events, such as festivals, celebration parties, media launches, and annual fetes. The book offers a clear, step-by-step approach covering essential aspects like planning, budgeting, marketing, and organization.
Readers will find a wealth of informative case studies from across Europe, along with suggested websites and reference materials. The text includes practical planning forms to assist newcomers to event organization, a helpful glossary, and a directory of organizations that provide further advice. This resource serves as both a textbook for students of Events Management and a valuable handbook for those entering the field.
Official synopsis Publisher
This is the essential guide for anyone who needs to know how to organize a special event-a festival, a celebration party, a media launch or an annual fete. The text contains: · A clear, step-by-step guide including planning, budgeting, marketing and organization; · A wide range of informative case studies from around Europe, including suggeste websites and sources of reference material to consult; · A set of useful planning forms to assist hose new to events organization; · A helpful glossary together with a useful directory of organizations which can give further advice. The authors’ combination of industry experience, expertise and a lvively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
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