Designing for Emotion
Designing for Emotion by Aarron Walter, published by A Book Apart in 2011, is a concise exploration of emotional design in digital products. This 104-page book emphasizes the importance of designing for humans rather than machines, encouraging readers to go beyond basic functionality, reliability, and usability. Walter draws on case studies and psychological concepts to illustrate how brands can express their personality and create meaningful connections with users.
Readers will discover strategies that evoke genuine emotions, helping to foster a deeper relationship between users and their digital experiences. The book presents memorable techniques that aim to delight audiences and enhance user engagement. By focusing on emotional design, Walter provides insights that can transform how designers approach their work, making it relevant for anyone interested in creating impactful websites and applications.
Official synopsis Publisher
Go beyond the basicsfunctionality, reliability, and usabilityand design for humans, not machines. Learn how to express your brands personality and delight your audience through emotional design.Your users will fall in love with your sites and apps with the principles packed into this brief book. Drawing on case studies, psychological concepts, and other scientific data, Aarron Walter provides accessible, memorable strategies to help you evoke a real connection from one person to another.
FAQ
What is “Designing for Emotion” about?
Who is the author of “Designing for Emotion”?
When was “Designing for Emotion” published?
What is the ISBN for “Designing for Emotion”?
What are the book details (language, pages, edition)?
