Personalising Public Services Understanding the Personalisation Narrative

Personalising Public Services Understanding the Personalisation Narrative by Catherine Needham, published by Policy Press in 2011, is a comprehensive examination of the concept of personalisation in public services. This first edition, consisting of 209 pages, delves into the idea that public services should be tailored to individual needs, with budgets allocated to service users or frontline staff. The book explores the evolution of personalisation as a policy narrative and its growing political support within the context of the welfare state.

Readers will find a thorough analysis of how personalisation has shaped public policy and social services. The text serves as a valuable resource for both undergraduate and postgraduate students in public policy and social policy, as well as for researchers and practitioners in related fields. By focusing on the implications of personalisation, the book addresses key topics in political science and public affairs, providing insights into the future of social services and welfare.