BUSN 3
BUSN 3 by Marcella Kelly, published by Cengage Learning on February 3, 2010, is a comprehensive resource designed for learners interested in the dynamic field of business. This edition spans 288 pages and presents core Introduction to Business topics across 17 succinct chapters, including a dedicated chapter on Business Communications. The book aims to connect readers with contemporary business practices and their implications, catering to both business majors and those with different career aspirations.
Readers will find that BUSN 3 emphasizes a reader-focused approach, featuring a streamlined design that incorporates visuals and manageable information chunks to enhance understanding. The text includes relatable examples from everyday life, making complex business principles more accessible. Additionally, the book offers integrated resources, such as an interactive website and current news feeds, to support the development of business, study, and communication skills, fostering engagement with the subject matter.
Official synopsis Publisher
Discover the vibrant energy and challenging excitement found in business today within the engaging, and accessible pages of Kelly/McGowen’s BUSN 3E. Designed specifically for today’s learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 3E directly connects today’s reader with what’s happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today’s students, the eye-catching presentation focuses on the business principles most important to the learner’s success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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