Contemporary Marketing
Contemporary Marketing by Louis E. Boone, published by Cengage Learning in January 2015, is a comprehensive resource designed for foundational marketing courses. This seventeenth edition offers thorough coverage of essential marketing principles, exploring all components of the marketing mix while providing practical guidance for students preparing for careers in marketing. The book is presented in English and spans 768 pages, making it a substantial addition to any academic library.
Readers will find that this edition includes innovative features and up-to-date information on current trends, topics, research, and best practices in the field of marketing. The text is designed to be student-friendly and instructor-supported, ensuring that it remains relevant in an ever-evolving business landscape. With its focus on practical applications and foundational concepts, this book serves as a valuable tool for those studying business and economics.
Official synopsis Publisher
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.
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