Business Creativity Breaking the Invisible Barriers
Business Creativity Breaking the Invisible Barriers by A. Gogatz, published by Palgrave Macmillan UK in October 2004, explores the challenges organizations face in fostering creative skills. This edition, consisting of 285 pages, delves into the concept that while individuals possess inherent creativity, various barriers hinder its development. The book presents a new approach aimed at identifying and removing these obstacles, thereby creating an environment conducive to creativity.
Readers will find a thorough examination of the factors that inhibit creative potential within business and management contexts. The text emphasizes the importance of understanding these barriers and offers strategies for overcoming them, ultimately aiming to enhance creative capabilities in organizational settings. This insightful work serves as a resource for those interested in the intersection of creativity and business, providing practical insights into fostering a more innovative workplace.
Official synopsis Publisher
Many companies and organizations have found it difficult to develop creative skills. The authors argue that while individuals have inherent creativity there are a number of assassins or barriers that block individual creative development. This bold new approach to creativity enhancement will focus upon how to remove this block of barriers and create conditions under which creativity can flourish.
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