Digital Strategy Framework A Practical Guide for Business Incumbents
Digital Strategy Framework A Practical Guide for Business Incumbents by Amit Prabhu, published by Business Expert Press on February 22, 2024, is a practical resource designed to assist business incumbents navigating the complexities of digital transformation. With 242 pages, this book addresses the significant challenges faced by organizations, particularly the high failure rate of transformation projects, often attributed to unclear digital strategies. It presents a comprehensive Digital Strategy Framework that guides readers through the creation and execution of effective strategies.
Readers will find step-by-step guidance tailored for executives, strategists, and change agents, focusing on the application of the framework in real-world scenarios. The book emphasizes the importance of transformation in the context of strategic planning and information management, making it relevant for those in the fields of business and technology. This edition serves as a valuable tool for leaders looking to enhance their digital strategy and drive successful transformation initiatives within their organizations.
Official synopsis Publisher
Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.
This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.
Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.
This book is not just about information…it’s all about transformation!
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