E-Mail Marketing For Dummies
E-Mail Marketing For Dummies by John Arnold is a comprehensive guide published by For Dummies on April 12, 2011. This updated second edition spans 384 pages and is presented in English, reflecting the latest trends and technologies in e-mail marketing. The book provides practical advice tailored for both enterprise-level marketers and small business owners, focusing on effective strategies to optimize e-mail marketing efforts.
Readers will find guidance on mapping out e-mail marketing strategies with achievable objectives, simplifying list-building, message creation, and results tracking. The book also offers legal insights to ensure compliance with anti-spam laws and discusses how to effectively incorporate social media into campaigns. Additionally, it includes essential tips on what to avoid in messaging, making it a valuable resource for anyone looking to enhance their e-mail marketing campaigns.
Official synopsis Publisher
Updated to reflect the hottest new trends, technologies, and strategies!
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
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