Internet Marketing Strategy, Implementation and Practice
“Internet Marketing Strategy, Implementation and Practice” by Dave Chaffey, published by Financial Times Prentice Hall in 2006, is a comprehensive guide that spans 550 pages. This edition delves into the intricacies of internet marketing, providing insights into strategy formulation, implementation, and practical applications within the digital landscape.
Readers will find a thorough exploration of how places manage their reputations in the modern world, touching on aspects such as tourism, foreign investment, and cultural exchanges. The book examines the relationship between brand images and the deeper cultural phenomena that influence national reputation, drawing on the expertise of Simon Anholt, a leading figure in place branding. This edition serves as a valuable resource for those interested in business, marketing, and e-commerce, offering a blend of theoretical and practical perspectives on digital marketing strategies.
Official synopsis Publisher
Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply ‘brand images’ like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move – if they move at all – very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the ‘father of place branding’, Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.
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