Imagination Engineering A Toolkit for Business Creativity
Imagination Engineering: A Toolkit for Business Creativity by Paul Birch, published by Pitman in 1996, is a resource designed to enhance creativity in business settings. This edition spans 204 pages and is presented in English. The book offers a structured approach to problem-solving and idea generation, providing readers with techniques that are easy to remember and apply in various enterprise contexts.
Readers will find a comprehensive framework that guides them through the creative process, particularly useful during times of uncertainty. The content focuses on decision-making, entrepreneurship, and management, making it relevant for professionals seeking to improve their creative abilities. This toolkit serves as a practical guide for those looking to navigate challenges and foster innovation within their organizations.
Official synopsis Publisher
“Recommended reading for those in enterprises of every kind.” – Sir Colin Marshall
Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don’t know where there is.
Authors :
Brian Clegg is a writer and corporate consultant.
Paul Birch is an experienced writer. His career has included being British Airways corporate jester – a role developed to stimulate creativity within BA.
Author
Publisher
Topics
FAQ
What is “Imagination Engineering A Toolkit for Business Creativity” about?
Who is the author of “Imagination Engineering A Toolkit for Business Creativity”?
When was “Imagination Engineering A Toolkit for Business Creativity” published?
What is the ISBN for “Imagination Engineering A Toolkit for Business Creativity”?
What are the book details (language, pages, edition)?
