Technological Innovation Generating Economic Results
Technological Innovation Generating Economic Results by Marie C. Thursby is a comprehensive exploration of the intersection between technology and business, published by Emerald Group Publishing Limited on August 23, 2016. This 2nd New edition spans 432 pages and is presented in English, offering insights into the strategic challenges faced by technology-intensive industries in profiting from innovation.
Readers will find a multidisciplinary examination of technology commercialization and entrepreneurship, addressing critical issues such as the legal context of commercializing inventions and the necessary complementary assets. The book delves into the dynamics of multidisciplinary commercialization teams, providing guidance on patents and designs, as well as strategic elements like industry analysis, marketing strategies, and financial considerations in the commercialization process. This edition serves as a valuable resource for those interested in the business and economic aspects of technological advancements.
Official synopsis Publisher
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
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