Business Gamification For Dummies
Business Gamification For Dummies by Kris Duggan, published by John Wiley & Sons on February 4, 2013, is a comprehensive guide that explores the application of gamification concepts in business. This 320-page book presents an accessible approach to understanding how gamification can influence customer behavior online, enhancing loyalty, engagement, and retention across various departments such as HR, Sales, and Marketing.
Readers will discover how gamification has evolved from popular platforms like Farmville and Facebook to become a strategic tool in the workplace. The book outlines methods for building effective gamification programs, enticing and retaining customers, and driving employee behavior within organizations. With real-world examples illustrating gamification in action, this guide serves as a practical resource for those looking to implement innovative strategies in their business models.
Official synopsis Publisher
The easy way to grasp and use gamification concepts in business
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
- How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
- How to build a successful gamification program
- How to entice and retain customers using gamification
- How to drive employee behavior inside your organization
- Real-world illustrations of gamification at work
If you’re interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
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