Entrepreneurial Thinking Mindset in Action
“Entrepreneurial Thinking Mindset in Action” by Suzanne Mawson is a comprehensive textbook published by SAGE Publications, Limited in 2024. This edition spans 352 pages and is presented in English. The book explores the multifaceted nature of entrepreneurship, emphasizing that it involves a set of skills and competencies essential for generating new ideas and creating value in various contexts, both personal and professional.
Readers will find a range of pedagogical features, including quizzes and worksheets, designed to enhance their entrepreneurial thinking skills. The content encourages individuals to move beyond traditional views of entrepreneurship, focusing on how they can contribute to value creation in an increasingly complex and uncertain world. Topics such as business, management, and economics are woven throughout, providing a well-rounded approach to understanding the entrepreneurial mindset.
Official synopsis Publisher
Entrepreneurship is not just about building businesses: it encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, personal and professional, and closely linked to both employability and life skills. This new textbook, via an array of pedagogical features, quizzes and worksheets, guides you in developing your own entrepreneurial thinking skills to support the development of ideas to tackle problems and challenges for yourself, for organisations and for society generally. It will challenge you to look beyond standard narratives of ‘heroic’ entrepreneurial individuals to identify how you yourself can become a creator of value in our volatile, uncertain, complex and ambiguous world.
Suzanne Mawson is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
Lucrezia Casulli is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
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