Industrial Design
“Industrial Design” by Raymond Loewy, published by Laurence King in 2000, offers an insightful exploration into the world of design through the lens of one of its most influential figures. This edition spans 250 pages and is presented in English, detailing Loewy’s extensive contributions to industrial design, which include iconic creations for a diverse range of clients, from everyday consumers to prominent figures like the US president.
Readers will discover how Loewy transformed the concept of design for industry, turning it into a recognized discipline. The book highlights his work on well-known products such as the Coca-Cola bottle and logos for major corporations like Shell and Exxon, as well as his involvement in the interior design of the Concorde. Through these examples, the text delves into the intersection of technology and engineering with industrial design, showcasing how Loewy’s innovative approach has left a lasting impact on the field.
Official synopsis Publisher
Loewy designed for everyone from housewives to the US president, creating thousands of well-known forms, shapes and designs. Design for industry was only an idea when Loewy began; he went on to produce such icons as the Coca-Cola bottle, logos for Shell and Exxon, and also the interior of Concorde.
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