Events Management An Introduction
Events Management An Introduction by Charles Bladen is a comprehensive textbook published by Routledge, Taylor & Francis Group in 2023. This third edition spans 466 pages and is presented in English, offering an in-depth exploration of the multidisciplinary nature of events management. The book equips students with practical skills and professional knowledge essential for success in the events industry, covering core functional areas such as marketing, finance, project management, and operations across various event settings.
Readers will find updated content addressing technological advancements, including virtual and hybrid events, as well as emerging topics like eSports, sustainability, and contemporary event safety issues. The edition features new case studies from diverse regions and an enhanced companion website that provides additional resources for both students and instructors. Through vivid examples and best practices from the events management field, this book serves as a valuable resource for those pursuing a career in this dynamic industry.
Official synopsis Publisher
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.
It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:
- New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping.
- New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism.
- New and updated case studies that cover a wider range of regions.
- A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Publisher
Topics
FAQ
What is “Events Management An Introduction” about?
Who is the author of “Events Management An Introduction”?
When was “Events Management An Introduction” published?
What is the ISBN for “Events Management An Introduction”?
What are the book details (language, pages, edition)?
