The Gap in the Middle
The Gap in the Middle by Carol Deveney, published by Authors & Company in 2022, is a practical guide aimed at small business owners seeking to collaborate with larger companies. This 186-page book provides insights based on Deveney’s experience as the founder of See Change International Consulting Ltd, offering a structured approach to overcoming common challenges in entrepreneurship.
Readers will discover step-by-step strategies to break the cycle of inconsistent income and establish a reliable pipeline of corporate work. The book focuses on essential actions for building confidence in approaching potential clients and securing high-value contracts with corporations and government organizations. With a clear emphasis on business development and entrepreneurship, The Gap in the Middle equips readers with the tools needed to successfully navigate the complexities of working in the business-to-business landscape.
Official synopsis Publisher
From the founder of global consulting firm See Change International Consulting Ltd as featured in the Sunday Times.
Are you a small business owner who wants to work with big companies but don’t know how to make that happen? If so Carol Deveney is going to show you how she made it happen and how you can do the same.
Do you want to:
-break the feast and famine cycle of entrepreneurship
-find out where and how to start working business to business
-create a stable pipeline of ongoing corporate work
-feel confident approaching companies you want to work with
-have a proven method of generating high value work
The Gap in the Middle will take you step by step through the actions that you need to take personally and professionally so that you can find and secure well paid work with corporates and government organisations.
Carol will take you through the strategy and tactics she used to build a successful consulting company working with some of the biggest companies. You will find out who you want to work with and who wants to work with you. Carol will help you take every action you need so that you can get your products or services successfully into the business world.
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