Business Research A Practical Guide for Students
Business Research A Practical Guide for Students by Jill Collis is a comprehensive resource published by Bloomsbury Academic on April 6, 2021. This fifth edition spans 351 pages and is presented in English, offering students a practical, hands-on guide throughout the research process, from literature review to writing up results. The book is designed to provide essential tools for embarking on and successfully completing research projects, balancing practical advice with a methodical approach and sound academic foundations.
Readers will find expanded practical guidance on challenging topics such as sampling, writing up research, and presenting data. The fully revised content also aims to provide a more international perspective, ensuring that students gain a comprehensive grounding in research methods. This edition focuses on helping readers decide on the most appropriate ways to collect, analyze, and present data, making it a valuable addition to the fields of Business & Economics, Management, and Management Science.
Official synopsis Publisher
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook will provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning will gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.
New to this Edition:
– Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data.
– Fully revised and refreshed to provide a more international perspective.
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