Investments An Introduction

Investments An Introduction by Herbert B. Mayo, published by Dryden Press in 1993, is a comprehensive resource designed to make the study of investments accessible and engaging. This subsequent edition spans 793 pages and is presented in English, focusing on fundamental concepts in investments and securities while minimizing complex mathematics. The text is tailored for students, particularly those in non-majors courses, and is recognized as the preferred choice for the College of Financial Planning.

Readers will find that this book covers essential topics in business and economics, emphasizing personal finance and investing. Each chapter concludes with a “Financial Advisor’s Investment Case,” which illustrates the practical application of the material to real-world investment decisions. The text also incorporates the use of financial calculators, providing explanations that utilize both interest tables and calculators to enhance understanding. This approach aims to foster excitement and comprehension of basic investment principles among students.