Advertising & IMC Principles & Practice
Advertising & IMC Principles & Practice by Sandra Ernst Moriarty is a comprehensive resource published by Prentice Hall/Pearson in 2012. This 9th edition, consisting of 657 pages, offers an accessible and well-written approach to the field of advertising, addressing the evolving landscape of media and marketing communication and its implications for traditional practices.
Readers will find a detailed exploration of the changes in advertising and marketing communication, presented in a clear and engaging manner. The book emphasizes the dynamic nature of the industry, making it relevant for those interested in understanding contemporary advertising strategies and practices. With a focus on the implications of these changes, this edition serves as a valuable guide for students and professionals alike in the advertising field.
Official synopsis Publisher
An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
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