Beacon Marketing
Beacon Marketing by Antonios Valamontes, published by Amazon Digital Services LLC – Kdp in December 2019, is a concise exploration of the evolving landscape of technology and its impact on human interaction. This 62-page book delves into the transformative effects of the Internet of Things (IoT) and proximity technology, highlighting how these advancements are reshaping communication and engagement in both personal and business contexts.
Readers will find a thorough examination of how new technologies are not only changing individual experiences but also influencing broader interactions among businesses, employees, and visitors. The book emphasizes the significance of proximity technology in enhancing practical communications by utilizing relevant and timely data. Through this lens, Beacon Marketing presents insights into the integration of physical and digital realms, making it a relevant resource for those interested in the intersection of technology and social dynamics.
Official synopsis Publisher
Every year, we’re seeing all new kinds of technology emerge. More importantly, these technologies are changing the way we interact with the world and with each other. The now famous “Internet of Things” represents a huge shift in how we imagine technology and its role in the world. This is important not just on the individual-level but for businesses, visitors, employees, and everything in between.Then, there’s proximity. The IoT is tearing down a wall when it comes to communications. Proximity technology is about making interactions more practical. It’s about using data that is physically relevant and timely. In short, it’s the missing piece of the physical-to-digital puzzle.
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