Key Marketing Concepts
Key Marketing Concepts by Mike Meldrum, published by Macmillan in 1995, offers a structured approach to understanding essential marketing principles. This edition spans 246 pages and is presented in English, making it accessible for a wide audience. The book is designed to complement courses and programs that include marketing as a non-specialist subject, providing an overview rather than an in-depth exploration of each topic.
Readers will find that the book covers 45 distinct marketing concepts, each presented as a concise 10-minute read of approximately 1000 words. This format allows for stand-alone discussions that address the core issues of each concept, making it a practical resource for students and practicing managers alike. The content serves as a supportive tool for those engaged in short courses or programs, as well as a handy reference for professionals needing to revisit key marketing ideas.
Official synopsis Publisher
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute ‘read’ – a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
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