Developing Focus Group Research Politics, Theory and Practice
Developing Focus Group Research Politics, Theory and Practice by Jenny Kitzinger, published by SAGE on February 22, 1999, offers a critical examination of focus groups as a research method. This 225-page book presents insightful discussions that challenge emerging orthodoxies surrounding focus group work, providing readers with a comprehensive understanding of its potential and practical applications.
In this edition, Kitzinger and a diverse group of experienced contributors explore various aspects of designing, conducting, and analyzing focus group research. The discussions include sampling strategies, the integration of focus groups with other research methods, and the importance of capturing the perspectives of minority groups. The book also addresses the role of focus groups in participatory and feminist research, as well as the use of software packages and discourse analysis, making it a valuable resource for those interested in social science research methodologies.
Official synopsis Publisher
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research – focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work.
The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority’ groups; their contribution to participatory or feminist research; use of software packages; discourse anal
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