Ethical Voices Practicing Public Relations With Integrity
Ethical Voices Practicing Public Relations With Integrity by Mark W. McClennan, published by Business Expert Press on November 16, 2022, offers a comprehensive examination of ethical dilemmas faced by public relations professionals. This 252-page book delves into various scenarios, from crisis management to the ethics surrounding social media, providing readers with candid insights into both significant and minor ethical failures that can impact reputations and organizations.
Readers will find practical guidance through over 100 real-world ethics incidents, accompanied by advice from industry leaders at notable companies such as Starbucks and IBM. The book utilizes the PRSA Code of Ethics as a framework to illustrate these challenges, emphasizing the importance of ethical decision-making in public relations. Additionally, it includes strategies for training one’s ethical mindset, making it a valuable resource for those navigating the complexities of business ethics and public relations.
Official synopsis Publisher
From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.
When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.
EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.
The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations agencies.
From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.
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