Tailwind Both Ways A Cowman’s Chronicle
Tailwind Both Ways: A Cowman’s Chronicle by Laurence M. Lasater, published by Bright Sky Press in 2008, is a first edition biography that spans 304 pages. This work chronicles the journey of a family navigating the challenges of the declining U.S. cattle industry, beginning in Coahuila, Mexico, where Laurie Lasater introduced the Beefmaster breed of cattle in 1964. The narrative follows his career as he later established the Isa Cattle Company in San Angelo, Texas, and expanded the Beefmaster breed into markets across South America and Africa.
Readers will find a detailed account of the entrepreneurial spirit that drives the Lasater family, highlighting their resilience and adaptability in the face of adversity. The book delves into themes of agriculture, animal husbandry, and the personal memoirs of a ranching legacy. Through Laurie’s experiences, the narrative offers insights into the intersection of business and life sciences within the cattle industry, providing a unique perspective on the evolution of ranching practices over the decades.
Official synopsis Publisher
From the hills of Coahuila, Mexico, to the plains of west Texas, this is the story of one family’s struggle to survive and prosper in the face of the declining U.S. cattle industry. Laurie Lasater, a descendant of two of America’s great pioneer ranching families, began his career in Mexico in 1964 where he introduced the Beefmaster breed of cattle, which was genetically developed by his family, to the Mexican market. In 1972 he moved to San Angelo, Texas, where he later founded the Isa Cattle Company. Over the course of the next twenty-five years, Laurie and his company introduced the Beefmaster breed to markets throughout South America and Africa. More than just the story of a cattleman, this biography is a testament to the entrepreneurial spirit.
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